Direct Xpress Features and Functionalities
Core Engines:
All these core engines features and functionalities can be activated and utilized by the web developer "special tag". The web developer do not need to have programming knowledge expertise to make use of the core engines.
Direct Xpress E-Commerce Engine:
Electronic Product Catalogue
An electronic product catalogue unlocks your full range of products and services. Products can be stored in an extensive catalogue, which can support variables like sizes and colors. It is complete with an easy-to-find content page, description, images, promotions and current pricing. It also support up to 11 different pricing structure.
Product Pool
Product Pool - manage your list of products and select products to be
featured as new, promotion or clearance items.
Search Engine
A built-in search engine allows customers to seek out the products/services of their requirements. A simple search can be conducted using keywords. Alternatively, an advanced search can be conducted by defining more variables; allowing the customers to narrow down the search by product category, product characteristics, color, size, etc.
Customer Manager Engine
Customers are invited to join as members and they will be assigned an exclusive user ID and password. A customer profile database including personal particulars and billing as well as shipping addresses will be maintained and can be updated regularly. Pricing can be structured accordingly to cater to different groups of customers.
Shopping Cart System
A unique Shopping Cart will be assigned to each customer who visits the site. The Shopping Cart will monitor the products as well as quantity selected. Once ready for checkout, the shopping cart will calculate the total cost of the products being purchased.
Order checking and reporting
Monitor and process your orders online and evaluate your store's performance with various sales, performance and status reports.

Payment setting
Direct Xpress supports various online payment technologies to cater to different banking infrastructure and regulation of various countries including: -
- Secure Electronic Transaction (SET) and Secure Socket Layer (SSL) through Commerce Payment;
- Cheque/Money Order
- TT Transfer
- Cash on Delivery
Admin Manager
Delegate your website maintenance to different managers with different access rights.
Loyalty program - Bonus point reward systems encourage customer loyalty and repeat purchases.
Associates program - Build an extensive online network to channel traffic into your website.
Suggestive selling
Recommend related products before your customer check out to pay for a selected product.

Advanced Engines :
Advanced Engines requires higher level of manipulation on the Direct Xpress application. Web developer will need to have some programming knowledge on JSP in order to utilize the Advanced Engines functions.
:: Loyalty Program
A bonus print reward system will encourage customer loyalty and induce repeat purchases. A concurrent Member Get Members program will entitle your customers to accumulate additional points, all of which are redeemable with free gifts or other offers.
:: Associates Program
Using the Associates Program, merchant can generate more sales by building a network of associates who will channel traffic to the storefront from their own website. And reports can be generated to measure click through and click buy.
:: Suggestive Selling
The functions will automatically cognate, list and recommend related products on the product view page as the users browse the product information. When a customer select an item, a pop-up window will automatically suggest and encourage the customer to consider other accessories related to the product.